Baby, I Baked is a photo series by London based photographer and creative director Tippie.

The images tell the tale of a woman liberating herself from a toxic relationship through a poisonous plot. Drawing inspiration from the classic 1950s housewife motif, this portrayal allows for commentary on gender roles, societal progress for women, and the strategic use of outdated stereotypes. A contrasting scene, a seemingly perfect woman versus what she is doing , using her perceived innocence and weakness to catch her unsuspecting victim off guard.

Featuring model Lily McCulloch, with creative direction also by Tippie, the shoot was influenced the popular “coquette” aesthetic popularised by Lana Del Rey', Pinterest and Vladimir Nabokov's Lolita.

Slideshow of work below:

About Tippie

She/her

Tippie is a portrait photographer and creative director based between London, Leeds and Barbados. She currently studies BA Film, Photography and Media at the University of Leeds.  Beyond her focus on capturing compelling portraits, she holds a skill set that extends to videography, editing, and the exploration of experimental mixed-media techniques.

Tippie’s work often explores colour, fashion and human experience and has been featured in online publications such as Pastel Serenity Zine. Through her photography she hopes to bring light and attention to unnoticed groups in society while inspiring self-love.

Instagram: @directedbytippie